Cover Story on Transmedia in iMedia Connection
Transmedia storytelling is an emerging discipline that has only just begun to reveal itself in recent years, and has only enjoyed success with a limited number of brands such as Coke, Audi and Dove – brands that have had the courage and foresight to empower their consumer relationships. With valuable input from the leaders of this groundbreaking movement, the folks at iMedia gave us the opportunity to discuss the possibilities of what we can do as brands, agencies and publishers of dynamic content.
