Case Studies
NRDC “Green Paws”
The Natural Resources Defense Council – a team of 300+ lawyers, scientists and environmental activists from around the world – wanted to thwart the distribution of products that were harming our beloved household pets. The strategy was to create awareness through select digital and social media, arm pet advocates with useful information (such as a downloadable wallet guide) and for people to make donations to support extensive research around new organic alternatives. Working with several internal teams, a fully integrative initiative was developed including a conversion microsite with linkbacks to social advocacy groups, a co-branded PayPal donation bucket, MySpace widgets, Flickr photo buckets, affiliate display ads and celebrity blog commentary from Jack Black. To date, engagement has reached several hundred thousand advocates.
WB Music “Talentzville”
Talentzville was the brainchild of Delain Roberts and Kevin Black, two long-time music vets tuned into urban culture and the hip-hop scene. Set up as a community portal, the idea was to develop an incentive program that would allow young artists to produce and distribute their own music with the help of their peers. The catch: the more you help others, the more benefits you reap. So, we sat down and wrote the business & marketing plan, replete with a multi-channel strategy. Among the successful tactics were dynamic UGC content sharing, a music widget, several thousand MySpace friends and over 40,000 monthly visits. We also made the platform scalable for mobile apps and interactive modules.
MileageMatch.com
MileageMatch was conceived in a bathtub. Literally. Co-Founder Emily Levin, a corporate attorney who specializes in helping eCommerce businesses and technology start-ups, was frustrated over the fact that she couldn’t rack up enough frequent flyer miles to go to Brazil. So she did some due diligence and discovered a major loophole in the system: you can’t trade miles between airlines, but you can swap them between peers. Several days later a plan was put together, and several months later a P2P trading engine was built, not only with eCommerce functionality, but with all the rules, regulations and search functions like seat availability built in. We recently launched a Facebook application, and will be following that effort with DM/DR components as well as an affiliate strategy with the likes of Orbitz and Priceline. Hey – the sky’s the limit, right? So tell a friend!
The Annenberg Foundation “Explore”
Charlie Annenberg, one of the Board Members of the organization (the 11th largest non-profit in the world), wanted to create a sub-brand that would represent his travels as a sociologist and avid photographer, and a place where people of all backgrounds could share their experiences through rich, multimedia storytelling. Soon enough, Explore was born. Partner agency TRÜF created a magnificent brand identity and collateral, as well as striking interactive design, while we created a unique outreach strategy to build awareness. Some of the bells and whistles included a fully robust broadband website, YouTube & Flickr integrations, an optimized Flash video player, a customized CMS for content uploads, a blog module with polls, ratings & reviews, and a Google Earth module for geo-mapping.
For a full .PDF portfolio of our work, please email us at info@thinkstate.com
