I’ve been invited to speak at Gulltaggen, the Nordic Premiere Digital Media Conference, April 27th - 29th in Oslo, Norway. I will be presenting material based on Transmedia Development and The New World Model, as well as showcasing new work I’ve been doing with Canada’s IFTF (Institute for the Future). I am honored, humbled and thrilled to join such renowned company as Sir Richard Branson, Guy Kawasaki, Mitch Joel and Chris Andersen… and of course, it’s always great to visit Norway!

My colleague and agency vet, Alan Wolk, started a really cool awards platform to acknowledge the “unsung heroes of the Internet” called the Hive Awards.  It’s a robust and well-designed site with an all-star cast of industry advisors, and even has some interesting blog content from an array of digital monkeys, including yours truly. So [...]

In a partnership with search consultancy GOplatforms our collaborative Twitter donation app for brands is primed and ready. For more information on the offering, feel free to check out our SlideShare preso… We welcome any and all feedback you might have. You can also follow us on Twitter.

Well, technically the site is still in private BETA, but we’re finally live. It’s been a great journey thus far, and we look forward to your feedback on how we can improve the platform, which is meant to give you the ultimate purview of a brand’s online visibility. Join our special invite list and experience [...]

Gunther Sonnenfeld will be teaching a communications planning and advertising technology course on November 13th, 14th and 15th at the prestigious Miami Ad School, a partnership with CP+B. The invitation is truly an honor, and special thanks to Frank Striefler (Media Arts Lab) for making the recommendation. The three day course will cover the subjects [...]

Transmedia storytelling is an emerging discipline that has only just begun to reveal itself in recent years, and has only enjoyed success with a limited number of brands such as Coke, Audi and Dove - brands that have had the courage and foresight to empower their consumer relationships. With valuable input from the leaders of [...]

It’s tough being in Alpha (or Beta). With interactive development, you’re always feeling that the product is unfinished or could be better. Thankfully, you can lean on some trusted colleagues to push you into launch mode, whether you like it or not. Well, sort of.
Heardable is a real-time, social search listening platform that examines over [...]

We were recently invited to a symposium hosted by the LA Times Media Group; in attendance were senior representatives from the likes of Ning, Facebook and Passenger. In a nutshell, the panel reinforced some very critical points about the digital publishing world, namely that the transition from paid print content to shared digital currency is [...]

Read all about our successful trip to the Bay Area, from our discussions with technology partners eCairn and Sharethrough, to chats and learnings from brands such as General Mills, Wells Fargo, Kaiser Permanente and Intuit, and thought leaders like host Andy Sernovitz. The grand takeaways were that social media is the ultimate complement to integrated [...]

We tried the “group thing”, but that didn’t work so well. So after putting up a fan page and redirecting some of our content, it’s going pretty well. Facebook has done a nice job of offering functionality and application sets that really enhance the user experience, as well as making it possible to port your [...]